We'll talk briefly about Google Images other places where images are shown and go through best practices or images. Let's start by taking a look at Google Images helps users to visually find web pages for wide. Range of tasks whether it's kicking off a do-it-yourself project cooking a meal styling an outfit or as we've recently seen learning how to cut your own hair at home during the quarantine Google Images shows users the relevant images and web pages from across the web. So it's as easy as possible to find what you're looking for. In the Google Images results, we show a preview image after the ocean and a headline from the page users can expand to preview to find out more about the image and beat ages content. If a result is deemed to be a product a recipe or a video which you can specify with structured data, and we show that information to the users where appropriate we give users information about an image licensing opportunity. And of course, there's a big button to visit the page.
There's more than just Google Images though image previews can also be shown for traditional web search results. They may be relevant to a user's query or representative of a web page. For example, an image of a recipe might be shown additionally. There's Google discover a neat way for users to explore content about topics. They're interested in discover irrelevant preview image may be shown for your patience. In some preview images can be shown directly in Google Images. They can be shown as relevant results or as additional context for additional pages in Google search and as previews in discovering before we get too far. I'd like to encourage you to take a step back and think about what you'd like to achieve with your images getting the image's index is rarely the goal. For example, consider these questions do users try to search visually for your content.
And if so how might they be searching what preview of your site's content would they find compelling and do your pages have an image that's particularly relevant for that coverage. It's useful to consider these questions from the start. They can help guide you to including your images in a way that's relevant to your site's goals. For example, if you publish your poetry and decorate it with generic floral clipart, it's unlikely that users would be searching for a flower clipper.
In order to read your poetry on the other hand if you created those graphics and you'll want to provide them to others then that might be a legitimate search query in the end. It's up to you to determine if and how you'd like content from your website to be shown in Google's, you know, your audience and your site's goals best. All right, let's take a look at our recommendations for images start by providing good context make sure that visual content is Is relevant to the topic of the page we suggest using images where they add value to the page use appropriate page titles and headings to provide context remember your users and how they might be searching for your content visually. What are the words and phrases they might use and are you using them on the right Pages next to optimized image placement whenever possible place images near relevant text and ideally provide a caption close to the image.
Replacing the most important in The page don't embed important text inside of images, in particular, avoid doing that for page headings and menu items, not all users and search engines can access text in images translation tools won't work on images and often these images. Don't make particularly useful previews for yourselves. Use alt attributes these alt attributes are the way to provide information about the image to users who can't see that nigga's this is good for accessibility as well. As for search engines use high-quality images that appeal to users more than blurry unclear low resolution images Sharp Images are often more appealing in the resulting thumbnail and increase the likelihood of getting traffic from users.
Create informative and high-quality sites good content on your pages is just as important as visual content for Google Images. It provides context and makes the results more actionable for users page content may be used to generate a text snippet for the image and Google considers page content quality when ranking images create mobile and desktop-friendly sites users search on Google Images more from mobile homes than on desktop. It's important.
You design your site for all device types and sizes use a mobile-friendly testing tool to test how well your pages work on mobile devices then use a good URL structure for your image files. Google uses the URL path as well as a filename to help it understand your images consider organizing your images content. So that URLs are constructively logically avoiding changing your image URLs and use 301 redirects when they do need to be changed. These images tend not to be crawled as frequently as web pages. So it's important to use persistent URLs or them and when it comes to your Ells make sure they're not blocked by robots.txt if you'd like them used as previews on Google.
Let's briefly talk about robots.txt. If you don't want images from your pages to be shown in search a good way to do that is to disallow. They're crawling in the robots.txt file. This file needs to be in a specific machine-readable format. So it's good to double-check that you're blocking. The appropriate URL is properly and not blocking too much why we feel it's often useful to allow users to search visually for your content. This is ultimately your decision as a cyclone.
That's a lot following these General best practices will definitely help search engines to better understand your site images already. If you want to go further. We also have some Advanced Techniques to consider add appropriately structured data markup structured data is a way of providing machine-readable information about your pages and their content depending on the type of page. You might use different kinds of structures. For example, a recipe page may use recipe structure data a news article might use news article structured data and an e-commerce site might use product structure data. We have information about all kinds of structured data in our developer documentation consider allowing large image previews including compelling and high-quality images in your content is more likely to generate visits from discover for large image previews.
The images need to be appropriately and the future needs to be enabled either with the max image preview large robots meta tag or by using the amp. When providing images add licensing information this helps users to understand the opportunity to license images shows appropriate image credits and makes it easier for them to acquire a license for the image. This can be done with structured data on the page or metadata within the image consider speed images are often the largest contributor to the overall page size. We recommend applying image optimization using lazy loading.
Responsive image techniques to provide high quality and fast user experiences, depending on your website and pages may also be an option for making fast loading Pages. That's quite a bit to keep in mind. But how do you get started a good General approach when reviewing and improving a website is to pick a sample of pages from various parts of your website and to work on those first checking those pages regularly helps to double-check your progress. This will help you determine. In which changes to make and how to best make them? Once you've worked it out for a few pages, it's often relatively easy to fly back to the rest of your website. Google search console can help you to recognize potential problems and opportunities as well as giving you insights into how your pages are showing in search. For example, you can confirm that your structured data is recognized properly check the site speed and track how its images are performing check out the videos on the search console to find out more. The information from this talk is also available in our developer documentation. I'll add a link to the description below if you'd like to follow up there. Thanks for watching. I hope you found this lightning talk useful and insightful. If you have any comments regarding this session or would like to help us to make these videos even better.
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